Congratulations, you have created your application! You think you've achieved an important goal, yet you've only done half the job.
Once the application is complete, you need to understand your users. What are they typing, swiping, watching and buying? How often do they use your app and how long do they stay there? The best way to find out is of course to use a mobile app scanner.
Mobile app analytics collects and presents data with insight across all platforms. They are invaluable in helping you achieve your goals. Several tools are available on the market. We will explain some of these tools.
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| tools to analyze your app statistics |
1. Firebase (Free – Paid)
Firebase is Google's platform for developing applications compatible with iOS, Android and the Web. It was actually acquired by Google in 2014 and quickly became Google's flagship mobile platform for developers.
Firebase provides a comprehensive solution for tracking various metrics from user engagement to app crashes in a centralized location. It supports multiple platforms and offers a range of features such as funnel visualization, A/B testing, and real-time statistics.
Advantage: Firebase is integrated with other Google products like Google Ads and AdMob.
2. Apple Analytics (Included in the Apple Developer Program Fee)
iOS only, Apple Analytics will only deal with mobile applications published in the App Store.
It provides insight into how users discover your app or search the App Store.
Apple Analytics tracks App Store impressions, user engagement, as well as user segmentation.
Advantage: The sales and trends section allows you to understand which apps or app subscriptions are the most popular.
3. Pendo (Free)
Focused on customer experience and behavior, the Pendo tool allows your teams to capture the data and usage behavior of your customers.
Pendo allows you to obtain in real time a lot of data and statistics that are really crucial to understand your customers. Apart from the management of many “classic” statistics, Pendo also provides you with comments made by them on the strategy to adopt concerning your customers.
Advantage: With its real-time data, act directly on the tool to manage your application.
4. UXCam (Free – Paid Custom)
UXCam is a mobile application testing and management tool designed for product managers, UX designers, and application developers.
Application developers can watch recordings of user sessions to identify any potential issues. UXCam allows you to increase app engagement, attract more users and reduce churn because it allows developers to get to the root of an issue.
The app is available on Android and iOS devices.
Benefit: UXCam improves application KPIs by providing user insight.
5. GameAnalytics (Free
GameAnalytics is a flexible analysis tool, specific to improving KPIs. More than 50,000 game developers use this platform to optimize their games. It has over 850 million active players and is used in over 63,000 titles.
This free gamer analytics platform is a great choice for indie developers and big game studios alike. It helps them analyze, understand and monetize their games by making the right decisions thanks to the data collected.
Advantage: The tool is free and specialized for game apps.
6. Data.AI (Free – Paid Custom)
Data.AI provides customers with insights into what's happening in App Stores, in real time.
Using Data.AI, one can track app downloads and revenue, along with their rating and reviews. Data.AI automatically collects data from the App Store, in addition to storing all historical data.
The platform is currently available for iOS, Mac Store, Google Play and Amazon Appstore, and has already been used by over 250,000 apps.
Advantage: It is a good platform to monitor, visualize and identify trends.
7. Flurry (Free)
Another popular mobile analytics tool, Flurry , helps monetize and track mobile app traffic.
Used by over 170,000 developers to track over 540,000 apps, the tool provides real-time scanning services for iOS, Android, Windows, and Blackberry devices.
Furry can provide basic information about device brands and models, carrier information, crash reports. It also provides demographic data, number of active users, average session duration, and retention statistics.
Advantage: Flurry is completely free and only takes five minutes for a basic integration.
8. Contentsquare (Custom – Free Demo)
This platform optimizes the customer experience of your mobile applications.
The services provided by Contentsquare include journey analysis, key performance indicators (KPI), Heatmaps or Replay Sessions allowing you to have a quick overview of user behavior.
Advantage: Contentsquare provides advice and solutions aimed at customers and prioritizing the best opportunities.
Conclusion
Knowing the behavior of your users is crucial for the success of your application. The multiple mobile app analytics tools listed above give you insight into your app data.
Most of the mobile app analytics platforms mentioned go beyond just collecting user and app data, offering ad mediation, crash analysis, and more. Can't find the right tool? Try Loyalytics , Mixpanel , Adjust …